Paddy not Patty

St. Patrick’s day is not typically viewed as a large opportunity for eCommerce brands We’ve turned it into an annual product release event that’s anticipated and beloved by our audience.

The Paddy started as a conversation with ROAD iD’s eCommerce director about creating new persona derived and holiday themed SKUs with existing badge + band combos. St. Paddy’s is also my birthday so this one has been a favorite from the start. The site experience needs to be well… experienced to be appreciated. Check it out at the link below. Composited product images over landscape video provide a misty backdrop for GIF animations done by the incredible Marty Englert.