Pink with Purpose
Working with the American Cancer Society last year our “Gritty in Pink” campaign raised over $40k to donate to cancer research. For a brand of our size to be able to accomplish that in the span of just one month is something to be proud of.
This year we’re partnering with ACS to bring survivor stories to the forefront. The content will be launched in ROAD iD as well as ACS regional social platforms with a supporting email + text campaign leading to co branded shopping experiences for ROAD iD, DOG iD and HEALTH iD.
The Site
The homepage this year pays off on the horizon concept and focuses on the pink wrist ID product as the flagship ID. The landing page is a shoppable experience with co branded copy and content from the blog stories we’ll be bringing to liife lter in the month.
It’s exciting this year to be combining forces with ACS to get the message out to more people than ever. We’ll also be activating our ambassador crew for more fresh content like this.
