Let’s use a different take.

The marketing team wanted to express the key benefits of buying from ROAD iD. My goal here was to ingratiate ourselves to the audience and sneak in our messaging edgewise while we have their attention. We worked with T.J. Bitter and the team at Polymath to bring the concept to life and they executed flawlessly.

The implementation plan includes testing in our owned media channels in organic social, via emails at various touch points in the pre and post purchase journey and testing in content slots and landing pages in our eCommerce store.

Concept Development | Art Direction | Script Writing